Excellent point about the customer discount/full payoff for contractor!!

Of course you’re right that there’s a lot of good news for contractors. From a sales viewpoint, helping customers focus on the incentive programs may be enough to offset much of the reluctance. Buyers get a 30% or more discount, but it’s not from the seller’s pocket.

How often can you sell something, get your full price, and the customer still gets a 30% discount? That’s exactly what happens with the Solar Tax Credit. If you’re selling a $25,000 system you still get every penny, but the final price for your customer is only $17,500. With the [[http://solar.calfinder.com/blog/going/180/][SF program]] you covered last August the price drops to $14,500 — or less — for a $25,000 power system. It’s as if you’re giving them at least a 42% discount but you get your full 100% price.

Think of something you’ve been wanting to buy, but the price is a stretch. Suddenly you can get a discount of 30% or more! You’re a lot more interested in buying, aren’t you? This is very persuasive when you’re talking to a customer. It’s a superb reason to contact old leads.

This tax credit is such an astonishing advantage, it almost seems unfair. It really is one of those opportunities that comes along just a few times in your life. The last time this happened for solar power was 30 years ago.

Sure, money is a lot tighter, but for solar power is it really 30% tighter? Solar contractors who stay passionate may be able to skip this downturn altogether.

Give us more solar contractor posts! Thanks for this on target blog, Dan, Jennifer, Beth and all.

Ana

http://www.verdenova.com